Hello, my name is Tanita,
I am a marketing professional.
Here you can find out where I've been, or take a look at what I've done. If you're interested in contacting me, check out how to find me.
My Story
I love beautiful and influential marketing. I love content that allows viewers to experience a connection with the brand beyond sales metrics and analytics.
I was born in Sofia, Bulgaria and immigrated to the United State at the age of seven. Having a diverse and multicultural background has taught me a great understanding of culture, individuals, and dedication. I consider this empathy to be a defining skill in my work. I have always been drawn toward wanting to understand people as a society, but like many of fellow co-workers and friends, my path toward defining a career goal from this intuitive feeling was not a short cut. My interest in the marketing field didn’t grow until the end of my second year in college. I was given the opportunity to take part of a multicultural program at Bellevue College that allowed me and a group of my peers to work with a small business owner in Seattle, Washington. We were able to fully evaluate, develop and implement a marketing plan to propel the company’s success. We were assigned to a privately owned business of a lovely woman who made custom door knobs. The program not only gave me hands on experience of the work early on, but evoked a realization in me. I saw and felt the amount of effort, care, and heart that she placed in each hand made design, making the next one more unique than the first.
Although the program was a short three months, the experience has lingered with me. The background story and building blocks of each brand is the heart of the business. I wanted to learn about these stories and help these passionate individuals share their work.
My passion for leadership and design led me to Pennsylvania State University where I graduated with a Bachelor of Science in Business Administration with a focus on Marketing Management. My love for creating visceral content and my understanding of what it takes to run and grown a successful business is driven by me passion and work ethic. I want to leverage new and growing technologies and propel the cutting edge of influential and beautiful marketing.
Portfolio
I am currently working freelance as a private consultant in San Diego, CA to aid in marketing analysis and planning. I specialize in social media marketing and online content.
My work is an extension of my creativity. You can see some samples below.
Social Media and Digital Presence Strategy
Social Media and Digital Presence Strategy
For this client I developed a social media strategy designed to specifically reach their target audience. Being a small B2B company, evaluation of content scope and analysis of the best platforms to capitalize on were key factors. In addition, their accounts are required to be in strict adherence to the Federal Financial Insinuations Examinations (FFIEC) Guidelines for social media. To find the perfect balance in developing their online presence, I conducted a deep competitor analysis and formulated an optimum posting time-line, content creation, training for content development, as well as identifying quantitative metrics to track KPIs. Along with creating a social media strategy, I was able to aid in the developing a modern, informative, and user-friendly landing page for their business. This new website has increased social media integration and adheres to responsive design standards that optimize it for mobile users.
Public Relations Society of America, San Diego
Public Relations Society of America, San Diego
I am the Communications Chair and Board Liaison for the New Professionals Committee for 2018. Our committee is focused on connecting and informing PR professionals with five years or less of experience with networking possibilities and resources to further their career goals. I am responsible for creating a communications marketing strategy that will aid in the conversion of non-members to new members, as well as communication and updates between the committee and PRSA board.
Content Creation and Message Delivery
Content Creation and Message Delivery
I am capable of creative interesting and enticing content for viewers. This project was focused on expressing the essence of San Diego while still highlighting several important messages for the reader to receive. The article is able to present the current status of the cities local government, important programs, and job creation and retention, all while staying light hearted and interesting for the reader through a clean format and use of a relatable writing voice.
Social Media Marketing Strategy Analysis
Social Media Marketing Strategy Analysis
By research and analysis of the company's business environment, market industry, and target audience I was able to examine and evaluate the effectiveness of their current social media strategy. The analysis presents the company's strengths and weaknesses, underlining opportunities for improvement through preparation for possible future challenges.
You can follow me by clicking the social media links below, Or contact me directly at
[email protected].
Go ahead and say hello!
© 2018 BY TANITA T. ANTONIO
San Diego, CA